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Black 365

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Black people have made significant contributions to not only American society but to the global community as well. Their socio-economic and political contributions warrant our attention 365 days of the year.
A woman standing on a cliff, overlooking a scenic view with elements like sand, trees, and a beach in the background.
Florida is home to some of the world’s most beautiful beaches, consequently the state serves as a tourist attraction for millions around the world. But do you know about Mrs. MaVynee Betsch (1935-2005) and her work on Amelia Island?

Born in Jacksonville on January 13, 1935, MaVynee earned the name “The Beach Lady” due to her relaying the rich history of American Beach, a resort spot for African Americans during the Jim Crow South. She proudly promoted American Beach’s heritage and the role her millionaire great-grandfather, A.L. Lewis, played in its founding. Betsch also devoted her life to confronting environmental injustice and sought to promote conservation of the environment.

She passed away in 2005 but her love for the land is etched in the sands of American Beach.

To learn more about her life and this interesting story, read “American Beach: A Saga of Race, Wealth and Memory” by Russ Rymer.

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